July 6th marks the beginning of one of the most electrifying experiences at the Running of the Bulls – even though the bulls haven’t started running yet, the day is packed with its own unique thrill. This is the day of El Chupinazo (Txupinazo in Basque), the Opening Ceremonies that officially launch the San Fermín Festival at noon. To truly immerse yourself in the excitement, we recommend arriving in Pamplona on July 5th. This allows you to soak up the city’s vibrant atmosphere and witness how this serene city transforms into a pulsating party.

Why July 6th is a Must-Experience?

July 6th kicks off the entire San Fermin Festival and is an experience all on its own. It’s a day we anticipate all year, so you can imagine the excitement when the rocket is fired at noon, and the Mayor of Pamplona declares the festival’s official start. The Txupinazo is a spectacle like no other, filled with exhilarating energy and exuberance.

On the morning of the event, participants don their official San Fermín attire – white clothing accented with the red Faja (sash) but save the Pañuelo (red bandana) for the actual fiesta. Keep your pañuelo tucked away in your pocket or knotted around your wrist until the big moment.

Where to Celebrate El Chupinazo?

Once dressed, join friends and family in the Casco Viejo (old town) to celebrate. Popular spots include:

1. Plaza Consistorial (Town Hall Square): This is where the main action happens, turning into a massive mosh pit. Typically a favorite for those in their 20s and 30s, this area gets packed quickly. Arrive between 10:00 and 10:30 am to secure a good spot. Be prepared for intense crowds and police checkpoints that only allow sangria or champagne inside.
   
   As noon approaches, the air fills with singing, dancing, and pushing. When the Mayor of Pamplona steps onto the Ayuntamiento (Town Hall) balcony, the iconic cry of “Pamploneses, Viva San Fermín!” and “Pamploneses, Gora San Fermín!” echoes through the square. The crowd responds enthusiastically, and from that moment, everyone proudly wears their pañuelo around their necks until the festival ends.
   
   After the official announcement, join in the dancing with La Pamplonesa and the Gaiteros. Prepare for some refreshing fun as you make your way through Pamplona, with locals happily dousing you with water from their balconies.
   Note: If you’re not a fan of large crowds or if you’re traveling with children or elderly folks, this square might not be the most ideal place, as the ground can be littered with broken bottles and the crowd can be intense.
   
2. Plaza del Castillo or Paseo Sarasate: For a slightly quieter experience, head to Plaza del Castillo, where groups of friends throw flour, eggs, cava, or sangría. This area is more laid-back compared to Plaza Consistorial. Families with children often choose the bars and cafés around the square for a more relaxed brunch and champagne toast. Two big screens here will keep you updated on the main event at Plaza Consistorial.
   
3. A Balcony on or near Plaza Consistorial: If you’re looking for a more luxurious or safer way to experience the festivities, consider renting a balcony with a direct view of the action. Various balcony rentals in Pamplona offer options ranging from prime spots overlooking the chaos to more relaxed, check out our balcony rentals in pamplona for more details and secure your spot today!

Choose Your Adventure

Whether you prefer the high-energy thrill of Plaza Consistorial or a more serene celebration at Plaza del Castillo, or if you opt for a premium experience from a balcony, El Chupinazo promises an unforgettable start to the San Fermín Festival.

For more details on how to experience this once-in-a-lifetime event, explore our Running of the Bulls vacation packages and check out the best balcony rentals in Pamplona.

¡Viva San Fermín!